TM Studios has unveiled a fresh jingle package for Audacy's Hot AC station, Mix 96.5 (KHMX) in Houston. This new collection, aptly named 'Mix Hot AC 2', offers a diverse range of audio elements, including seven jingle themes, two hour openers, morning and jock themes, weather and traffic beds, instrumentals, acapella vocals, and sonic logos. The collaboration between TM Studios and Mix 96.5's Brand Manager, JR Ammons, has resulted in a unique and captivating sound that is sure to resonate with listeners.
Ammons expressed his enthusiasm for the project, praising the creative vision of Dave Bethell and his team at TM Studios. He stated, 'TM created an amazing new sound for Mix; Dave and his team are ridiculously talented. They took us in a different, new direction and I couldn't be happier. I’m thrilled with how it all came together. Mix has never sounded better.' This collaboration showcases the power of jingle packages in enhancing brand identity and creating a memorable listening experience.
Bethell, the COO and Co-Owner of TM Studios, shared his excitement about the partnership, emphasizing the shared vision between the two parties. He said, 'I’m so happy to be working with JR once again. We share similar visions on branding, the Hot AC format, and how effective jingles are as a tool to make deeper connections with listeners, building trust and recall in a way imaging alone will never do. TM is in the business of helping stations be unforgettable, and we’re proud that Mix has a package that fulfills that brief.'
This collaboration highlights the importance of jingle packages in the radio industry, as they contribute to building a strong brand identity and fostering a deeper connection with the audience. The new jingle package is a testament to the creative expertise of TM Studios and the commitment to delivering exceptional audio experiences for radio stations.
